Both Vice President Kamala Harris and former President Donald J. Trump are on the lookout for the remaining undecided voters as the presidential race heats up. The campaigns have been conducting extensive research to identify these crucial voters, with both teams believing that many of them are younger, Black, or Latino. Harris’s team is also focusing on white, college-educated women.
Harris’s campaign has been diligently collecting data on the media consumption habits of voters in key battleground states for the past 18 months. This information is now being used to shape her media strategy and travel itinerary. The campaign has even assigned a “contactability score” to each voter to determine the best approach to reach them. Celebrities like Julia Roberts and Magic Johnson have been enlisted to help sway certain voters in swing states.
On the other hand, Trump’s team in South Florida has updated its model of the battleground electorate and found that only 5 percent of voters remain undecided, a significant drop from August. These undecided voters, referred to as “target persuadables,” are described as younger, more diverse, and with lower incomes. Trump has been making appearances on various platforms, including podcasts targeting young men, in an effort to reach this elusive group.
The intense search for these undecided voters has become more critical as the election draws near and the candidates are neck and neck in battleground states. The outcome of the election may ultimately hinge on these undecided Americans who have disconnected from political news, posing a challenge even for well-funded campaigns.
As the campaigns double down on their efforts to secure the votes of these undecided Americans, the stakes have never been higher. With the fate of the presidency hanging in the balance, both Harris and Trump are leaving no stone unturned in their quest to win over these crucial voters. It remains to be seen which candidate will ultimately succeed in capturing the hearts and minds of this elusive group.
