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Each year, we search for the best gifts for your end-of-year shopping spree. From top holiday finds to buzzy picks we’ve given, received, and reviewed, we take pride in our organized lists to help you save money and shop better.

As a full-time shopping team, we’ve tried a large assortment of these brands and made sure to call out the key trending gifts that we especially can’t stop glossing over. In short, this is the viral edit to shop now.

According to Google Shopping, “41% of shoppers find holiday shopping difficult because they need more ideas of what to give” and “23% of shoppers find holiday shopping difficult because they feel uninspired.”

Below, shop the comprehensive list curated by the daily-used search engine that’s jam-packed with insights, must-have gifts, and more. Find all of the products consumers (like you!) are searching and shopping for in real-time.

Retro-Coded

COACH Tabby Shoulder Bag 20 with Quilting

Searches for “COACH tabby bag” reached an all-time high in the U.S. this year, according to Google Shopping. COACH has always been a frontrunner in the crossbody bags space, and this one right here is a lookalike to the classic Chanel carry-all that’s *way* more expensive.

Laidback Luxury

Mejuri 14K Yellow Gold Cursive Letter Charm

Searches for “charm necklace” reached an all-time high in the U.S. this year. For affordable fine jewelry, we can’t shy away from Mejuri. Not to mention, the brand has wonderful gifts for your wife or girlfriend — or yourself.

On the Move

Nike Motiva Women’s Walking Shoes

Searches for “Nike Motiva” have risen to new heights in the U.S. this year, according to Google Shopping. They’re available in a roster of color combinations to choose from and the pair is exceptional for their comfort and support, most of all.

Home Upgraded

Ruggable Rayne Soft Navy Tufted Rug

Searches for “washable rugs” reached an all-time high in the U.S. this year. One of the best places to buy area rugs from is Ruggable as the brand features a vast catalog of magazine-worthy styles.

Ready, Set, Rest

LANEIGE Lip Sleeping Mask

Searches for “lip sleeping mask” increased by more than 70% this year in the U.S. It’s one of the best lip masks we reviewed and, quite literally, goes everywhere with us.

2024 All-Stars

Dyson Special Edition Airwrap

Searches for “pink Airwrap” reached an all-time high in the U.S. this year, according to Google Shopping. We’re not at all surprised by this viral hair tool’s popularity, given that it’s a versatile blow-dryer brush that comes with every attachment you need for salon-worthy hair.

Play for Keeps

tonies Toniebox Audio Player Starter Set with Elsa, Anna, Olaf and Playtime Puppy

According to Google Shopping, searches for “tonies set” increased by more than 5,000% this year in the U.S. Not only will it play music but its built-in educational prompts are engaging for any playroom activity.

Nature Needs

YETI Hopper M20 Backpack Soft Cooler

Searches for “backpack cooler” increased by more than 60% this year in the U.S., according to Google Shopping. Each year, we recommend the brand’s cooler for the outdoorsy person on your list.

Why Trust Post Wanted by the New York Post

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.