KFC has exciting news for its fans who are also gamers! The popular fast-food chain has collaborated with Funko, Inc., 10:10 Games, and Universal Products & Experiences to introduce the iconic Colonel Sanders as a character in the new action-adventure game, Funko Fusion. This game is set to launch today, and KFC Rewards members will have exclusive access to play as Colonel Sanders in the game.
Funko Fusion is a thrilling single-player action-adventure game that takes players on a journey through various cinematic worlds. In this game, players can embody Colonel Sanders, dressed in his classic white suit or even don him in alternative outfits like Chef Colonel Sanders. These worlds are inspired by popular franchises such as Jurassic World, Back to the Future, Jaws, Battlestar Galactica, The Thing, Five Nights at Freddy’s, and more.
For KFC Rewards members, the opportunity to play as Colonel Sanders in Funko Fusion is a unique experience. Members can also unlock different outfits for Colonel Sanders within the game. While the Chef Colonel Sanders outfit can be redeemed without any points, the Mecha Colonel outfit requires members to redeem 250 points from the restaurant chain’s Rewards program.
KFC recently launched its Rewards program, aiming to provide more benefits and rewards to its loyal customers. By joining forces with Funko Fusion, KFC hopes to attract more members to its program and engage with a wider audience. This strategic move aligns with KFC’s previous initiatives in the gaming community, such as offering exclusive in-game rewards for popular video games like Diablo IV.
The gaming industry is rapidly growing and is projected to reach a value of $321 billion by 2026. This growth spans across all demographics, from moms to baby boomers, with Gen Z being a significant target audience. Studies show that a large percentage of Gen Z individuals consider gaming as their favorite form of entertainment, highlighting the importance of engaging with this tech-savvy generation.
Funko Fusion is available for various gaming platforms, including PlayStation 5, Xbox Series X|S, and PC via Steam. Additionally, the game will be released for PlayStation 4 on November 15, with a digital launch for Nintendo Switch scheduled for December. Fans can look forward to the physical edition of Funko Fusion for Nintendo Switch arriving in March 2025.
For more information on KFC’s collaboration with Funko Fusion and the availability of Colonel Sanders as a character in the game, you can reach out to Alicia Kelso at [email protected] Stay tuned for an exciting gaming experience with Colonel Sanders in Funko Fusion!