A vape company from Long Island has been permanently shut down after a lawsuit from the city regarding their nationwide sales of flavored e-cigarettes. The consent order, filed on Thursday in federal court, puts an end to Price Point’s operations and prohibits them from selling flavored disposable vapes in NYC. The company, based in Farmingdale, was known for selling products that are popular among teenagers and are banned under city law.

The agreement, signed on May 15 and filed in federal court on May 22, also imposes a $1,000 fine for each future violation of the settlement by Price Point and its operators, Weis Khwaja and Hamza Jalili. Mayor Eric Adams expressed satisfaction with the outcome, emphasizing the city’s commitment to protecting its residents, especially the youth, from harmful and illegal products. The lawsuit, brought by Mayor Adams and NYC Corporation Counsel Muriel Goode-Trufant in November 2024, accused Price Point of violating various laws by distributing prohibited vape products.

Back in 2020, the FDA issued a warning letter to Price Point for their illegal sales under federal law. Despite the warning, the company continued to sell flavored vapes online, leading to the lawsuit filed by the city. According to the original complaint, city investigators found evidence of multiple online purchases of flavored vapes being delivered to NYC addresses without proper age verification or labeling. The products, some of which were mislabeled or marked as “not for sale in the U.S.,” included flavors appealing to children like candy and fruit.

The CDC reported that a majority of e-cigarette sales nationwide were for fruit and candy flavored vapes, which are prohibited under city law. Mayor Adams highlighted the significance of shutting down Price Point as part of the city’s efforts to combat illegal vape distributors. The consent order not only puts an end to Price Point’s operations but also prevents the defendants from engaging in any transactions involving flavored e-cigarettes intended for delivery into the city. The city reserved the right to enforce future violations and will be closely monitoring the agreement for compliance.

The settlement with Price Point is considered a victory for public health and the rule of law by NYC Corporation Counsel Muriel Goode-Trufant. She emphasized that vape distributors looking to profit at the expense of young people will face consequences. The Price Point case is just one part of the city’s broader legal and enforcement actions against illegal vape distributors. Other lawsuits against major distributors and wholesalers are pending in federal court, showing the city’s ongoing commitment to tackling this issue.