Matthew McConaughey and Woody Harrelson, the iconic duo from the hit HBO series “True Detective,” have once again joined forces in a thrilling reunion. This time, it’s not to solve a crime but to tackle a new mission on screen, promoting the True To Texas campaign. The campaign aims to entice the Texas legislature to introduce fresh incentives for film and TV productions looking to shoot in the Lone Star State. The commercial, written and directed by “True Detective” creator Nic Pizzolatto, features McConaughey and Harrelson reprising their Season One characters, Rusty Cohle and Marty Hart, respectively, in a nostalgic nod to the beloved show.

As the ad unfolds, we see McConaughey and Harrelson, both proud Texans, cruising in a car, with Dennis Quaid in the backseat in an unexpected role. McConaughey’s character, Rusty Cohle, muses about the cyclical nature of Hollywood, likening it to a memory of an industry. He envisions a new era for film and television, a renaissance, a rebirth, centered in Texas. Harrelson’s character, Marty Hart, proposes using a fraction of Texas’s budget surplus to transform the state into the new Hollywood, setting the stage for a lively debate between the two friends.

Just when the plan seems to be taking shape, McConaughey’s cellphone rings, introducing Billy Bob Thornton into the mix. Thornton, playing the role of a busy actor on set, informs the group about the substantial film incentives in Texas, urging them to join him in the Lone Star State. Renée Zellweger later chimes in, expressing her enthusiasm for returning to Texas, her home state, and lamenting the allure of other states’ incentives that have drawn productions away.

The commercial captures a sense of camaraderie and shared passion for storytelling among the actors, as they discuss the potential of bringing film and TV productions back to Texas. McConaughey, in a social media post, highlights the importance of showcasing Texas stories against the backdrop of their home state, rallying a star-studded cast including Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger for the True To Texas campaign.

While the ad promises to be a standout among the Super Bowl commercials, it faces stiff competition from other celebrity reunions. Meg Ryan and Billy Crystal, stars of the classic romantic comedy “When Harry Met Sally,” have also teamed up for a commercial, featuring a surprise appearance by Sydney Sweeney. As viewers eagerly await the showdown between these iconic pairs, the stage is set for a memorable evening of entertainment during Super Bowl LIX on February 9. The highly anticipated game will see the Kansas City Chiefs squaring off against the Philadelphia Eagles in New Orleans at 6:30 p.m. ET, with fans eagerly anticipating the clash on and off the field.

In a world where nostalgia and star power reign supreme, the True To Texas campaign stands out as a testament to the enduring appeal of beloved characters and the magic of storytelling. As McConaughey and Harrelson bring their on-screen chemistry to life once again, audiences are reminded of the power of creativity and collaboration in shaping the landscape of film and television. With a touch of humor, a dash of nostalgia, and a whole lot of heart, the True To Texas campaign is poised to capture the imagination of viewers and inspire a new generation of storytellers to make their mark in the Lone Star State.