SKIMS Mens Pop-Up at Nordstrom NYC Flagship
Nordstrom’s flagship location in New York City is buzzing with excitement as they launch a limited-time pop-up shop dedicated to SKIMS Mens. This collaboration between Nordstrom and SKIMS marks a significant milestone for both brands, as it brings the innovative and comfortable designs of SKIMS Mens to customers in the United States for the first time. The pop-up, named SKIMS Mens at The Corner, will be open until September 29th, offering a unique opportunity for shoppers to experience the brand’s underwear, loungewear, and essentials in person.
Olivia Kim, Senior Vice President of Creative Merchandising at Nordstrom, expressed her enthusiasm for the partnership with SKIMS Mens, stating, “We are excited to partner with SKIMS Mens on their first stateside pop-up. This unique immersive experience allows us to bring SKIMS Mens’ innovative and comfortable designs directly to our customers for the first time. We are thrilled to continue our long-standing partnership with the brand and look forward to showcasing this unique assortment at our NYC Flagship for a limited time.”
Comfort and Innovation at SKIMS Mens
SKIMS Mens prides itself on providing comfort, fit, and superior movement in its products. The brand’s commitment to quality is reflected in the range of items available at the pop-up, with prices ranging from $18 to $88. Customers can expect to find a variety of options that cater to their individual preferences and style, whether they are looking for everyday essentials or cozy loungewear.
Robert Norton, Chief Commercial Officer at SKIMS, highlighted the importance of the partnership with Nordstrom in connecting with customers and expanding the brand’s reach. He stated, “As we look to expand our men’s category, we’re thrilled for customers new and loyal to discover, feel, and experience the product in real life in the SKIMS Mens pop-up experience. We look forward to learning more about our customers during the pop-up and can’t wait to expand our men’s category to more locations soon.”
Continued Collaboration and Expansion
The collaboration between Nordstrom and SKIMS dates back to February 2020, with the two brands working together to bring SKIMS products to a wider audience. The SKIMS Mens pop-up at the Nordstrom NYC Flagship is just the latest in a series of pop-ups and brand takeovers at the store, showcasing the ongoing commitment to providing customers with unique shopping experiences.
For those unable to visit the pop-up in person, Nordstrom offers the convenience of online shopping through their website at nordstrom.com. However, for customers who prefer a more hands-on approach to shopping, the SKIMS Mens pop-up provides an opportunity to explore the brand’s products up close and personal, gaining a deeper understanding of the quality and craftsmanship behind each piece.
In conclusion, the SKIMS Mens pop-up at the Nordstrom NYC Flagship is a testament to the power of collaboration and innovation in the world of retail. By bringing together two dynamic brands, Nordstrom and SKIMS have created a unique shopping experience that is sure to delight customers and showcase the best of what both brands have to offer. Whether you’re a longtime fan of SKIMS or looking to discover something new, the pop-up is a must-visit destination for anyone seeking comfort, style, and quality in their wardrobe.