Nordstrom’s flagship store in NYC has transformed into a winter wonderland experience with The Blizz on 57th Street. This immersive display is part of the Wonder All the Way campaign and aims to bring the spirit of holiday magic to life for customers as they shop.
Olivia Kim, SVP of Creative Merchandising at Nordstrom, expressed excitement about The Blizz on 57th Street, stating that the store has always been a platform for discovery. The display features inflatable characters like Mr. Blizz, Pigeonthia, and Wonder Ring, each with their unique abilities and interactive elements.
Mr. Blizz presides over the store entrance and can turn everyday objects into lively characters, while Pigeonthia, voiced by John Waters, is a sassy pigeon that can predict the future. Wonder Ring, voiced by Fran Drescher, is a lost engagement ring that guests can interact with at a token-operated machine.
Visitors to the store can pick up a treasure map with a sticker book to find all the Blizzy creatures scattered throughout the store for a chance to win prizes. The Blizz on 57th Street will be on display at the Nordstrom NYC Men’s & Women’s stores until January 5, 2025.
This interactive winter wonderland experience is a unique way for customers to engage with the holiday season while shopping at Nordstrom’s flagship store. Don’t miss out on the chance to explore The Blizz on 57th Street and discover the magic of the holidays in the heart of New York City.