Travel Agencies in Jackson Heights: Thriving with Face-to-Face Sales
Jackson Heights, a vibrant neighborhood in Queens, New York, is a melting pot of cultures and traditions. From delicious kabobs to sweet mithai, from colorful traditional dresses to intricate prayer rugs, the area exudes an international flair. It is this diverse global community that has fueled a phenomenon reminiscent of the 1980s – the thriving travel agency industry in Jackson Heights.
The streets of Jackson Heights are lined with sandwich boards and electronic signs, advertising a booming travel agency industry that is profiting from face-to-face sales. One such travel agency is Bangla Travels, owned by Mohammad Hossain Belal, known as the “Travel King” in the neighborhood. Belal, who hails from Bangladesh and moved to New York around 25 years ago, has built a successful business catering to immigrants who rely on his expertise and personalized service.
The Importance of Face-to-Face Interactions
Many of the customers who visit travel agencies like Bangla Travels are immigrants, including a significant number from Bangladesh, who are looking to travel back home or go on vacation. These customers often prefer in-person services due to various reasons. Some are unfamiliar with using the internet, hesitant to input credit card information online, or simply prefer to pay in cash.
Belal notes that the majority of his clientele are older individuals, aged 50 or above, who still rely on traditional methods of booking travel. Despite the rise of online travel platforms, these customers prefer the personal touch and expertise provided by travel agents like Belal and his team. With a small online presence, Bangla Travels focuses on building lasting relationships with its customers, many of whom are repeat clients.
The Resurgence of In-Person Interactions
While online travel booking has become increasingly popular, the American Society of Travel Advisors reports a resurgence of in-person interactions within the industry. Around half of its members are experiencing a return to face-to-face interactions, often with first-time clients. This trend is not limited to older demographics, as even younger travelers are seeking the expertise and personalized service offered by traditional travel agents.
Erika Richter, a spokesperson for the American Society of Travel Advisors, emphasizes that while some travel agencies may have shifted online, many are returning to in-person interactions. This shift is driven by the desire for a more personalized experience and the trust that comes with face-to-face interactions. Additionally, travel agencies in Jackson Heights often organize tours and vacation packages for the community, catering to the specific needs and preferences of their clientele.
Catering to a Diverse Community
Leslie Ramos, executive director of the 82nd Street Partnership, echoes Belal’s sentiments about the importance of in-person interactions in the travel agency industry. She highlights that many customers may not have access to credit cards or prefer the convenience of organized tours offered by travel agencies. Additionally, language barriers and cultural preferences play a significant role in the decision to seek out face-to-face services.
Belal’s business model reflects his commitment to providing exceptional service to his customers. With a team of six ticketers and extended operating hours, Bangla Travels caters to working-class families in the neighborhood who may not speak fluent English. Belal’s personal touch and dedication to his customers have earned him the nickname “Travel King” and a loyal following in the community.
In addition to offering traditional travel services, Belal goes above and beyond by providing meet-and-greet services at select airports worldwide. This added convenience sets his agency apart from online travel websites and ensures a hassle-free experience for his customers. By focusing on honesty, good behavior, and exceptional customer care, Belal has created a successful business that continues to thrive in the digital age.
As the travel agency industry in Jackson Heights continues to evolve, the demand for face-to-face interactions and personalized service remains strong. While online booking platforms offer convenience and flexibility, traditional travel agents like Belal provide a level of expertise and care that cannot be replicated online. In a neighborhood known for its international flair, the human touch of a travel agent like Belal is invaluable to customers seeking to explore the world beyond their global community.
